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Christine Vanderpool's CSIT 155 - 2020 Class Blog

"You are not too old and it is never too late". I saw this on an instagram post this past year while going through a year of transition. I have pulled myself up from the bootstraps and am now following my passion. I have a degree in Advertising, but have been out of the work force while raising my two children these past 17 years. Now, I'm back in school full-time to study graphic design and art. I'm ready to be inspired. - Christine

Week 2: Post 2

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- February 03, 2020

I commented on the following classmates' pages:

Hannah Burlingame

Ashild Roykenes-Pistole

Dominic Zamora

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Week 13, Post 2

- May 17, 2020

It is important to carefully consider your objective before deciding what ad format you will use for a Facebook ad. Are you trying to attract people to your page and just create awareness? Do you want them to look more into your company or remember your product when considering a purchase? Or do you want someone to act now and purchase? Facebook does a great job helping you determine which ad to create through their online ad creation tool. All of the objectives are categorized under one of the following: awareness, consideration, and conversions The first question that will be asked is, "What is the most important outcome I want from this ad?" Ad formats you can currently choose include: video ads, photo ads, slideshow ads, carousel ads, stories, messenger ads, collection ads, playable ads and Instant Experiences (formerly Canvas). After reviewing the various types of ads, my business would benefit most from and have the budget for pho...

Week 15, Post 1

- May 17, 2020

My analytics for my Facebook page didn't have enough information available so I am happy to be provided analytics for Professor Faulk's business. I am making the assumption it is for her brewery. These analytics are for her Facebook business page from November 4th - December 2nd. The number of people talking about the page has 60% men and 39% women engaged. The highest number of people engaged by age group is wide spread amongst the ages from 25-54 with age group 25-34 being the highest at 16%, next age 35-44 at 15% and age 45-54 at 14%. Women between the ages of 45-54 are the highest group talking about the page. I found it interesting to see that there is a fanbase in Havana, Cuba in the mix among more local cities and counties. The majority of those talking about the page are from San Diego with San Diego, Vista and Oceanside being the highest number in that group. When comparing the above with the number of people who had any content from the page ...

Week 2: Post 1

- January 30, 2020

When I consider dividing up social media platforms into the categories of personal use and business use, I find it challenging. So many of the sites that had previously been used primarily for personal use have now found ways to utilize these platforms as main business and marketing tools. Some that stand out as geared more toward personal use are many of the dating sites. Match.com , Hinge, Plenty of Fish, Bumble and Tinder are all helpful ways for people to find love, relationships, or even a "hook up". Dating sites have completely changed the way people meet. According to a Stanford sociologist, meeting someone online is now the most popular way U.S. couples connect. There are thousands of social media platforms that can help people get the best information on a subject or product by allowing others to provide feedback. Goodreads is a great community for finding out the latest book to read or whether a book you might be interested...